The Big Switch

“Compulsively readable.” —Fast Company

“Magisterial.” —Salon

“Exceedingly good.” —TechWorld

Wall Street Journal bestseller, Nicholas Carr’s The Big Switch: Rewiring the World, from Edison to Google is a “riveting” and “magisterial” examination of how a revolution in computing – the cloud – is reshaping business, society, and culture.


From the software business to the newspaper business, from job creation to community formation, from cyberwar to privacy, The Big Switch offers a panoramic view of the new world being conjured from the circuits of the “World Wide Computer.” It’s “the best read so far about the significance of the shift to cloud computing,” says the Financial Times.

Barnes & Noble


Future Shock for the Web-apps era … Compulsively readable – for nontechies, too – as it compellingly weaves together news stories, anecdotes, and data.” –Fast Company

“Magisterial … Draws an elegant and illuminating parallel between the late-19th-century electrification of America and today’s computing world.” –Salon

“Mr. Carr’s provocations are destined to influence CEOs and the boards and investors that support them as companies grapple with the constant change of the digital age.” –The Wall Street Journal

“Widely considered to be the most influential book so far on the cloud computing movement.” –The Christian Science Monitor

“The first serious examination of ‘Web 2.0’ in book form.” –The Register

The Big Switch is thought-provoking and an enjoyable read, and the history of American electricity that makes up the first half of the book is riveting stuff.” –New York Post

“Lucid and accessible … [Carr’s] account is one of high journalism.” –Times Higher Education

“Carr stimulates, provokes and entertains superbly.” –Information Age

“Considered and erudite.” –The Telegraph

“This is an exceedingly good book.” –TechWorld